Ambient Marketing
Ambient marketing is a form of advertising that uses unconventional methods to promote a product or service in everyday environments. This type of marketing is often subtle and creative, aiming to catch the attention of consumers in unexpected ways.
One example of ambient marketing is the use of 3D street art to promote a new movie. By creating an optical illusion on a sidewalk, passersby are drawn in and engaged with the advertisement without even realizing it.
Another example is the use of ambient scent marketing in retail stores. By infusing a store with a specific scent that is associated with the brand, customers are more likely to remember the store and have a positive emotional response to the products.
Ambient marketing can be a highly effective way to reach consumers in a crowded advertising landscape. By thinking outside the box and using unconventional methods, brands can create memorable and impactful campaigns that cut through the noise.
- 3D street art
- Ambient scent marketing
For more information on ambient marketing, you can visit Wikipedia.