Bricks-and-clicks

Bricks-and-clicks

Bricks-and-clicks is a business model that combines online and offline operations. This approach allows companies to reach customers through traditional brick-and-mortar stores as well as through online platforms. By integrating these two channels, companies can provide customers with a seamless shopping experience.

One example of a bricks-and-clicks business is a retail store that also has an online store. Customers can choose to shop in person at the physical store or browse and purchase items online. This gives customers the flexibility to shop in a way that is most convenient for them.

Another example of bricks-and-clicks is a restaurant that offers online ordering for takeout or delivery in addition to dining in at the physical location. This allows customers to order their favorite dishes from the comfort of their own home or office.

Overall, the bricks-and-clicks model offers companies the opportunity to expand their reach and connect with customers in multiple ways. By combining the benefits of both online and offline operations, companies can create a more personalized and convenient shopping experience for their customers.

For more information on bricks-and-clicks, visit Wikipedia.