Look-alike Targeting
Look-alike targeting is a digital marketing strategy that involves targeting audiences who share similar characteristics with an existing customer base. By identifying the common traits of your current customers, marketers can create profiles of „look-alike“ audiences who are likely to be interested in their products or services.
For example, if a company has a successful customer base of young professionals who are interested in fitness and wellness, they can use look-alike targeting to find other individuals who exhibit the same interests and behaviors. This allows marketers to expand their reach and target new potential customers who are more likely to convert.
One of the key benefits of look-alike targeting is its ability to improve the efficiency of advertising campaigns. By focusing on audiences that are similar to existing customers, marketers can increase the likelihood of reaching individuals who are more likely to engage with their ads and make a purchase.
Overall, look-alike targeting is a powerful tool for marketers looking to expand their customer base and improve the effectiveness of their advertising efforts.
Examples of Look-alike Targeting:
- Facebook Lookalike Audiences
- Google Similar Audiences
- LinkedIn Matched Audiences
For more information on Look-alike Targeting, visit Wikipedia.