Clickstream

Clickstream is a term used in web analytics to describe the recording of the pages a user visits on a website and the order in which they are visited. This data is valuable for understanding user behavior, identifying popular pages, and optimizing website design.

Clickstream data can provide insights into how users navigate a website, how long they spend on each page, and where they drop off. By analyzing this data, website owners can make informed decisions about layout, content, and calls to action.

For example, if a clickstream analysis reveals that a significant number of users are leaving a website on a particular page, the site owner may choose to redesign that page or add more engaging content to keep users on the site longer.

Overall, clickstream data is a powerful tool for improving user experience and driving conversions on a website.

Examples of Clickstream Data

User visits homepage
User clicks on „Products“ page
User selects a product category
User adds item to shopping cart
User proceeds to checkout

By analyzing this clickstream data, website owners can identify patterns and trends in user behavior to make data-driven decisions about website optimization.

For more information about Clickstream, you can visit Wikipedia.