Down-funnel Keywords
Down-funnel keywords are search terms that indicate a user is closer to making a purchasing decision. These keywords are typically more specific and have higher commercial intent compared to other types of keywords. By targeting down-funnel keywords, businesses can reach potential customers who are actively looking to make a purchase.
For example, if someone searches for „best laptops for gaming under $1000,“ they are likely in the consideration stage of the buying process and are looking for specific products to meet their needs. Businesses that sell gaming laptops could target this down-funnel keyword to attract these potential customers.
Some common examples of down-funnel keywords include:
- Buy [product name]
- Best [product type] for [specific use case]
- Compare [product features]
- Discount on [product category]
By incorporating down-funnel keywords into their SEO and PPC strategies, businesses can increase their chances of attracting qualified leads and driving conversions. It’s important to conduct keyword research to identify relevant down-funnel keywords that align with your products or services.
Learn more about keywords on Wikipedia.