Soft Bounce
Soft bounce is a term used in email marketing to describe a situation where an email is temporarily rejected by the recipient’s mail server. This can happen for a variety of reasons, such as the recipient’s inbox being full or the server being temporarily unavailable.
Unlike a hard bounce, which is a permanent delivery failure, a soft bounce is a temporary issue that can often be resolved by re-sending the email at a later time. It is important for email marketers to monitor their bounce rates and take action to reduce the number of soft bounces, as high bounce rates can negatively impact deliverability and sender reputation.
Examples of soft bounce reasons include:
- Mailbox is full
- Recipient’s server is down
- Message size exceeds the recipient’s limit
By keeping track of soft bounces and addressing any underlying issues, email marketers can improve their email deliverability and increase the effectiveness of their campaigns.
For more information on soft bounces, you can visit Wikipedia.