Marketing metric
Marketing metrics are numerical measurements that marketers use to track and analyze their marketing efforts. These metrics help marketers understand the effectiveness of their campaigns, identify areas for improvement, and make data-driven decisions to achieve their marketing goals.
There are various types of marketing metrics that businesses can use to evaluate their marketing performance. Some common marketing metrics include:
- Conversion Rate: The percentage of website visitors who take a desired action, such as making a purchase or filling out a form.
- Customer Acquisition Cost (CAC): The cost associated with acquiring a new customer, including marketing and sales expenses.
- Return on Investment (ROI): The ratio of the profit generated from a marketing campaign to the cost of the campaign.
- Customer Lifetime Value (CLV): The total revenue a business can expect from a customer throughout their relationship with the company.
By tracking and analyzing these marketing metrics, businesses can optimize their marketing strategies, allocate resources effectively, and drive better results for their business.
For more information on marketing metrics, you can visit Wikipedia.