Deal proneness
Deal proneness refers to an individual’s tendency to be attracted to promotions, discounts, and special offers when making purchasing decisions. People who are deal-prone are more likely to seek out deals and sales, and may be more influenced by price promotions than other factors when making buying decisions.
For example, a deal-prone consumer may be more likely to choose a product that is on sale or has a special offer attached to it, even if it is not their preferred brand. They may also be more likely to sign up for loyalty programs or use coupons to save money on their purchases.
Research has shown that deal proneness can vary among individuals, with some people being more sensitive to price promotions than others. Factors such as income level, age, and personality traits can all influence a person’s deal proneness.
Understanding deal proneness can be important for businesses, as it can help them target their marketing efforts more effectively. By offering promotions and discounts that appeal to deal-prone consumers, businesses can attract more customers and increase sales.
Examples of deal proneness:
- A shopper who always looks for sales and discounts before making a purchase.
- Someone who is more likely to buy a product if it comes with a free gift or bonus item.
- An individual who prefers to shop at stores that offer loyalty programs or rewards.
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