Awareness-Trial-Repeat (ATR)
Awareness-Trial-Repeat (ATR) is a marketing strategy that focuses on creating awareness, generating trial, and encouraging repeat purchases of a product or service. This strategy is commonly used by companies to attract new customers and retain existing ones.
The ATR strategy involves three key steps:
- Awareness: This stage involves creating awareness about the product or service through advertising, social media, and other marketing channels.
- Trial: Once awareness has been created, companies encourage customers to try the product or service through free samples, demos, or special promotions.
- Repeat: After customers have tried the product or service, companies aim to encourage repeat purchases through loyalty programs, discounts, and other incentives.
By following the ATR strategy, companies can build a strong customer base and increase sales over time. It is a proven method for growing a business and creating long-term customer relationships.
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