POS display
POS display, or point of sale display, is a marketing tool used by retailers to showcase products at the checkout counter or other high-traffic areas within a store. These displays are designed to attract customers‘ attention and encourage impulse purchases. POS displays can come in various forms, such as counter displays, floor stands, end caps, and more.
One example of a POS display is a cardboard standee promoting a new product launch. These displays are often colorful and eye-catching, featuring bold graphics and messages to entice customers to make a purchase.
Another example of a POS display is a digital screen displaying product information and promotions. These displays are interactive and can provide customers with more detailed information about products, as well as special offers and discounts.
Overall, POS displays play a crucial role in driving sales and increasing brand visibility in retail environments. By strategically placing these displays in high-traffic areas, retailers can effectively influence customers‘ purchasing decisions and boost their bottom line.
- Counter displays: These displays are placed on the checkout counter and are usually smaller in size, showcasing smaller products like candies or magazines.
- Floor stands: These displays are larger and are placed on the floor near the checkout counter, attracting customers‘ attention as they walk by.
- End caps: These displays are placed at the end of store aisles, making them highly visible to customers navigating through the store.
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