Ad recall
Ad recall is a measure used in advertising to determine how well an advertisement is remembered by its target audience. It assesses the effectiveness of an ad campaign by measuring how many people can remember the ad after seeing it. Ad recall is an important metric for advertisers to track as it indicates the impact of their advertising efforts on consumers.
There are two types of ad recall – aided recall and unaided recall. Aided recall involves prompting respondents with specific information about the ad to see if they remember it, while unaided recall does not provide any clues and asks respondents if they remember seeing the ad without any assistance.
For example, a company may conduct a survey asking participants if they remember seeing a specific commercial during the Super Bowl. Those who can accurately recall the ad are considered to have high ad recall, while those who cannot remember seeing it have low ad recall.
Advertisers use ad recall metrics to evaluate the success of their advertising campaigns and make adjustments to improve future ad performance. By understanding how well their ads are remembered by consumers, advertisers can optimize their messaging and targeting to increase brand awareness and drive sales.
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