VPAID

VPAID (Video Player Ad Interface Definition) is a standard for interactive in-stream video advertising. It allows advertisers to create rich media ads that can run in video players across various websites and platforms. VPAID ads can include interactive elements such as clickable buttons, surveys, games, and more, providing a more engaging experience for viewers.

One of the key advantages of VPAID is its ability to track user interactions with the ad, allowing advertisers to measure the effectiveness of their campaigns and optimize them for better results. VPAID also supports various tracking and reporting capabilities, giving advertisers more insights into how viewers are engaging with their ads.

Here are a few examples of how VPAID ads can enhance the viewer experience:

Clickable buttons that direct users to a website or landing page
Interactive quizzes or surveys that engage viewers and gather feedback
In-video games that entertain users while promoting a brand or product

Overall, VPAID offers a more dynamic and interactive way for advertisers to connect with their target audience and drive engagement with their ads.

For more information about VPAID, you can visit the Wikipedia page.