Web Beacon
Web beacon, also known as web bug, pixel tag, tracking pixel, or clear GIF, is a small transparent image embedded in a website or email. It is used to track user behavior and gather information about their interactions with the website or email.
Web beacons are typically used by marketers to monitor the effectiveness of their online campaigns, track user engagement, and collect data for targeted advertising. They can also be used by website owners to analyze traffic patterns and optimize the performance of their site.
When a user visits a website or opens an email containing a web beacon, the image is downloaded from the server hosting the beacon. This download triggers a request to the server, allowing the sender to track the user’s activity, such as page views, clicks, and conversions.
Web beacons are often invisible to the user, as they are usually only 1×1 pixel in size and blend in with the background of the webpage or email. However, they can still collect valuable data that helps businesses improve their online presence and tailor their marketing efforts to specific audiences.
Overall, web beacons play a crucial role in the world of online marketing and analytics, providing valuable insights into user behavior and helping businesses make data-driven decisions.
For more information, you can visit the Wikipedia page on Web Beacon.