Zip Code Targeting
Zip code targeting is a marketing strategy that allows businesses to target specific geographic areas based on zip codes. This can be particularly useful for businesses that want to reach a specific demographic or customer base in a particular location.
For example, a restaurant chain may use zip code targeting to promote a new location in a specific zip code area. By targeting customers in that zip code with advertisements or special offers, the restaurant can increase foot traffic and drive sales at the new location.
Zip code targeting can also be used for online advertising, allowing businesses to target customers in specific zip codes with digital ads. This can be especially effective for businesses that offer products or services that are only available in certain locations.
Overall, zip code targeting can be a powerful tool for businesses looking to reach specific audiences in specific geographic areas.
Examples of Zip Code Targeting: A clothing retailer targeting customers in affluent zip codes with higher disposable incomes. A car dealership targeting customers in zip codes near their physical location with special promotions. A local business targeting customers in a specific zip code with a direct mail campaign.
For more information, you can visit Wikipedia.