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Display Advertising

Display advertising is a type of online advertising that comes in several forms, including banner ads, rich media, and more. These ads appear on websites, apps, and social media platforms and are used to promote a brand or product to a targeted audience.

One common example of display advertising is banner ads, which are rectangular ads that appear at the top, bottom, or sides of a webpage. These ads can be static or animated and often contain text, images, or videos to grab the viewer’s attention.

Another example is rich media ads, which are interactive ads that allow users to engage with the content. These ads can include videos, games, or other interactive elements to provide a more engaging experience for the viewer.

Display advertising is an effective way to reach a large audience and increase brand awareness. By targeting specific demographics or interests, advertisers can ensure that their ads are seen by the right people at the right time.

Overall, display advertising is a powerful tool for brands looking to expand their reach and connect with potential customers online.

Examples of Display Advertising:

  • Google Display Network: Google’s display network allows advertisers to place ads on a wide range of websites and apps to reach a larger audience.
  • Facebook Ads: Facebook offers display advertising options that allow advertisers to target specific audiences based on demographics, interests, and behaviors.
  • YouTube Ads: YouTube offers display advertising options, including video ads that appear before or during videos on the platform.

For more information on display advertising, you can visit Wikipedia.