Bundling
Bundling is a marketing strategy in which multiple products or services are offered together as a package deal. This can be a great way for businesses to increase sales and attract customers by offering them more value for their money.
One common example of bundling is when a cable company offers customers a bundle that includes internet, cable TV, and phone services for a discounted price compared to purchasing each service separately. This not only provides convenience for customers but also saves them money in the long run.
Another example of bundling is when a fast-food restaurant offers a combo meal that includes a burger, fries, and a drink for a lower price than if each item were purchased individually. This encourages customers to buy more items and can increase the restaurant’s overall sales.
Overall, bundling is a useful strategy for businesses to increase sales, attract customers, and provide value to consumers. By offering bundled packages, businesses can differentiate themselves from competitors and create a more enticing offer for potential customers.
For more information on bundling, you can visit Wikipedia.