Evoked sets
Evoked sets, also known as consideration sets, refer to a group of products or brands that come to mind when a consumer is considering making a purchase. These are the options that the consumer is aware of and actively considers before making a decision.
For example, if a consumer is in the market for a new smartphone, their evoked set may include brands such as Apple, Samsung, and Google. These are the brands that the consumer is familiar with and is likely to consider when making their purchase.
Marketers often aim to have their products included in a consumer’s evoked set through various marketing strategies, such as advertising, product placement, and promotions. By increasing brand awareness and visibility, companies can increase the likelihood that their products will be considered by consumers.
It is important for companies to understand the concept of evoked sets in order to effectively target their marketing efforts and influence consumer behavior.
- Apple
- Samsung
For more information, you can visit the Wikipedia page on Evoked sets.