Pay-for-performance advertising
Pay-for-performance advertising, also known as performance-based advertising, is a type of online advertising where the advertiser only pays when a specific action is completed. This can be a click, a sale, a lead, or any other desired action.
One common example of pay-for-performance advertising is affiliate marketing. In affiliate marketing, the advertiser only pays a commission to the affiliate when a sale is made through their referral link. This model is attractive to advertisers as they only pay for actual results, rather than just for ad placement.
Another example of pay-for-performance advertising is pay-per-click (PPC) advertising. In PPC advertising, the advertiser only pays when their ad is clicked on by a user. This allows advertisers to track the effectiveness of their ads and only pay for actual engagement.
Overall, pay-for-performance advertising is a cost-effective and efficient way for advertisers to reach their target audience and drive results. By only paying for actual actions taken by users, advertisers can ensure a higher return on investment.
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