Clicks-and-mortar
Clicks-and-mortar is a business model that combines both online and offline operations. This allows companies to reach a wider range of customers and provide a seamless shopping experience.
One example of clicks-and-mortar is a retail store that also has an online website where customers can browse and purchase products. This model gives customers the option to shop in-store or online, depending on their preferences.
Another example is a restaurant that offers online ordering for takeout or delivery, in addition to a physical location for dine-in customers. This allows the restaurant to cater to different customer needs and preferences.
Overall, clicks-and-mortar businesses have the advantage of reaching customers through multiple channels and providing a more convenient and flexible shopping experience.
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