Geo targeting
Geo targeting, also known as local PPC advertising, is a digital marketing strategy that allows businesses to target their online ads to specific geographic locations. This can be done by targeting users based on their IP address, GPS location, or other geolocation data.
One example of geo targeting is a local restaurant using geo targeted ads to target users within a 10-mile radius of their location. This allows the restaurant to reach potential customers who are nearby and more likely to visit their establishment.
Another example is an e-commerce store targeting users in a specific country or region with tailored ads and promotions. This helps the store attract customers who are more likely to purchase their products due to their location.
Geo targeting can be a powerful tool for businesses looking to reach a specific audience and increase their online presence. By targeting users based on their location, businesses can improve the effectiveness of their advertising campaigns and drive more relevant traffic to their website.
For more information on geo targeting, you can visit Wikipedia.