Deal proneness
Deal proneness refers to the tendency of certain individuals to seek out and be more responsive to deals, discounts, and special offers. These individuals are often motivated by the opportunity to save money or get a good deal on a product or service.
Some examples of deal proneness include:
- People who always look for sales and discounts before making a purchase
- Individuals who are members of loyalty programs to take advantage of special offers
- Shoppers who actively seek out coupons and promotional codes
Research has shown that deal proneness can be influenced by a variety of factors, including personality traits, past experiences, and individual preferences. Marketers often target deal-prone consumers with special promotions and offers to capitalize on their willingness to engage with sales and discounts.
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