Point-of-purchase advertising
Point-of-purchase advertising, also known as POP advertising, is a marketing technique used by retailers to attract customers at the place where they make their purchase decisions. This form of advertising is strategically placed near the checkout counter or other high-traffic areas in a store to influence buying decisions.
One common example of point-of-purchase advertising is the use of displays and signs promoting special offers or discounts on products. These eye-catching displays can prompt impulse purchases and increase sales for the retailer.
Another popular form of POP advertising is the use of product samples or demonstrations. By allowing customers to experience a product firsthand, retailers can create a sense of urgency and encourage immediate purchases.
Overall, point-of-purchase advertising is an effective way for retailers to increase sales and enhance the shopping experience for customers.
Examples of point-of-purchase advertising:
- Signs promoting ”Buy One, Get One Free” offers
- Product displays showcasing new arrivals
- Demonstrations of skincare products at a beauty store
For more information on point-of-purchase advertising, you can visit Wikipedia.