POP display advertising
POP display advertising, also known as point-of-purchase advertising, is a marketing strategy that involves placing promotional materials in retail environments to attract customers’ attention and increase sales.
These displays can be found near checkout counters, on shelves, or as standalone fixtures within stores. They often feature eye-catching graphics, product samples, or special offers to entice consumers to make a purchase.
Examples of POP display advertising include cardboard cutouts, banners, posters, and digital screens that showcase products or promotions. These displays are strategically placed to capitalize on impulse buying behavior and drive sales for specific products or brands.
Benefits of POP display advertising:
- Increases brand visibility
- Drives impulse purchases
- Boosts product awareness
Overall, POP display advertising is a powerful tool for retailers and brands to showcase their products in-store and influence consumer buying decisions.
For more information, you can visit the Wikipedia page on point-of-purchase advertising.